- Select fonts purposely developed for Arabic on-screen viewing (like GE SS) rather than traditional print fonts
- Increase line spacing by 150-175% for enhanced readability
- Set right-justified text (never middle-aligned for primary copy)
- Stay away from condensed Arabic typefaces that reduce the characteristic letter shapes
For a international clothing company, we established a regionally-focused online identity approach that incorporated elegant cultural references. This approach increased their emotional connection by one hundred sixty-seven percent in only half a year.
I use a basic spreadsheet to track our rivals' costs adjustments on a regular basis. This recently helped us to:
- Identify periodic promotion cycles
- Notice special offer approaches
- Understand their pricing psychology
Helping a medical center, we restructured their content to feature entire queries that patients would naturally speak, such as "Where can I find a dermatologist in Riyadh?" This approach improved their spoken question visibility by 73%.
- Realigning call-to-action buttons to the right-hand portion of forms and screens
- Reconsidering visual importance to move from right to left
- Adapting clickable components to match the right-to-left reading pattern
After considerable time of disappointing results despite considerable advertising spending, their enhanced placement generated a three hundred twelve percent improvement in brand preference and a one hundred eighty-seven percent growth in business.
- Developed a numerical presentation system that accommodated both Arabic and English numbers
- Restructured graphs to read from right to left
- Applied visual indicators that corresponded to Saudi cultural meanings
Throughout my recent project for a financial services company in Riyadh, we found that users were frequently tapping the wrong navigation options. Our user testing revealed that their focus naturally flowed from right to left, but the primary navigation elements were placed with a left-to-right emphasis.
For a merchant, we discovered that their audio query visibility was limited because they had optimized mostly for foreign language queries. After adding customized local spoken question enhancement, their discovery rate grew by over two hundred percent.
Last year, I witnessed as three rival companies poured resources into growing their operations on a certain social media platform. Their efforts were unsuccessful as the platform proved to be a bad match for our industry.
Begin by mapping ALL your rivals – not just the obvious ones. During our competitor analysis, we identified that our largest rival wasn't the established business we were tracking, but a new business with an innovative approach.
Key prestige dimensions to evaluate for differentiation:
- Modest demonstration vs. obvious display
- Group affirmation of standing
- Success direction alongside heritage appreciation
- Hospitality demonstration as status expression
- Spiritual connection of premium purchasing
For a industrial company, we developed a modernization methodology that focused on workforce integration. This technique lowered resistance by over seventy percent and hastened adoption by over one hundred eighty percent.
- Clearly mark which language should be used in each input field
- Automatically change keyboard language based on field requirements
- Locate input descriptions to the right of their associated inputs
- Ensure that validation messages appear in the same language as the required input
I invest at least two hours each regularly examining our competitors':
- Digital organization and navigation
- Blog posts and publishing frequency
- Online platforms presence
- User feedback and evaluations
- Keyword strategy and performance
Key innovation dimensions to assess for positioning:
- Useful improvements focus over originality
- Group endorsement of advanced usage
- Established procedure augmentation rather than elimination
- Ease of integration into existing lifestyles
- Family benefits positioning
For a digital business, we adapted their worldwide graphic components to better align with Saudi aesthetic preferences while maintaining visual recognizability. This technique increased their design resonance by over one hundred twenty percent.
For a store group, we developed a blended approach that balanced computerized enhancement with conventional importance of personal interaction. This strategy increased customer satisfaction by over one hundred sixty percent while producing operational improvements.
Last month, a hospitality client found that their website was completely missing from spoken searches. After executing the techniques I'm about to reveal, they're now appearing in forty-seven percent of applicable voice searches.
Last month, I was advising a large e-commerce business that had invested over 200,000 SAR on a impressive website that was failing miserably. The problem? They had simply translated their English site without considering the essential design distinctions needed for Arabic users.