Add Maximizing Digital Marketing ROI for Saudi Companies
parent
e1e56fa178
commit
0f7d79f3e4
69
Maximizing-Digital-Marketing-ROI-for-Saudi-Companies.md
Normal file
69
Maximizing-Digital-Marketing-ROI-for-Saudi-Companies.md
Normal file
@ -0,0 +1,69 @@
|
||||
For a apparel brand, we executed a comprehensive channel effectiveness analysis that uncovered their highest ROI channels were totally separate from their international trends. This discovery permitted a redistribution of spending that improved their total ROI by 213%.
|
||||
|
||||
Last week, a entrepreneur complained that his social media marketing was consuming thousands of riyals with disappointing return. After reviewing his tactics, I identified numerous critical errors that are extremely typical among Saudi businesses.
|
||||
|
||||
Last quarter, a regional brand approached me after investing over 120,000 SAR on international SEO services with disappointing returns. After implementing a specialized Saudi-focused SEO strategy, they achieved premium rankings for 23 high-value keywords within a single quarter.
|
||||
|
||||
* Choose fonts specifically designed for Arabic digital display (like GE SS) rather than classic print fonts
|
||||
* Enlarge line height by 150-175% for improved readability
|
||||
* Set right-justified text (never center-aligned for main content)
|
||||
* Avoid narrow Arabic text styles that reduce the characteristic letter shapes
|
||||
|
||||
For [Oke.zone](https://Oke.zone/profile.php?id=791456) a food brand, we produced a visual narrative highlighting traditional Saudi hospitality, which generated engagement rates five hundred sixty-seven percent higher than their previous standard content.
|
||||
|
||||
* Appropriate linguistic marking for Arabic-English material
|
||||
* RTL schema markup
|
||||
* Handheld improvement for native-language presentations
|
||||
* Upgraded performance metrics for connection-limited consumers
|
||||
|
||||
Essential features included:
|
||||
* Mirrored designs for Arabic viewing
|
||||
* Language-specific typography
|
||||
* Regionally adapted imagery for each verbal identity
|
||||
* Uniform brand experience across both languages
|
||||
|
||||
This involved:
|
||||
* Prominent presentation of Saudi location information
|
||||
* Inclusion of trusted transaction options like STC Pay
|
||||
* Comprehensive exchange processes with Saudi applications
|
||||
* Local assistance options
|
||||
|
||||
For a high-end retailer, we implemented a locally-relevant attribution framework that recognized the unique buying journey in the Kingdom. This strategy discovered that their social media expenses were actually generating 286% more returns than earlier assessed.
|
||||
|
||||
Remarkable results:
|
||||
* Snapchat surpassing Image networks for certain products
|
||||
* Evening marketing significantly exceeding daytime initiatives
|
||||
* Video material generating better ROI than fixed visuals
|
||||
* Handheld efficiency exceeding desktop by considerable differences
|
||||
|
||||
* Created a numerical presentation system that managed both Arabic and English numerals
|
||||
* Restructured graphs to flow from right to left
|
||||
* Used graphical cues that corresponded to Saudi cultural associations
|
||||
|
||||
* Reorganized the form flow to follow right-to-left thinking processes
|
||||
* Created a dual-language input mechanism with automatic language switching
|
||||
* Improved touch interfaces for thumb-based Arabic typing
|
||||
|
||||
Last quarter, a store owner approached me after investing over 500,000 SAR on digital marketing with minimal outcomes. After restructuring their strategy, we produced a seven hundred forty-three percent growth in return on investment.
|
||||
|
||||
For a high-end commerce customer, we implemented a sophisticated dual-language architecture that seamlessly modified structure, menus, and content flow based on the selected language. This approach increased their audience connection by over one hundred forty percent.
|
||||
|
||||
For a banking customer, we created a online platform that carefully integrated international standards with locally relevant visual components. This strategy increased their audience credibility by nearly one hundred percent and applications by over seventy percent.
|
||||
|
||||
* Realigning call-to-action buttons to the right-hand portion of forms and screens
|
||||
* Reconsidering visual importance to progress from right to left
|
||||
* Redesigning user controls to match the right-to-left scanning pattern
|
||||
|
||||
After years of disappointing outcomes with their standard website, their enhanced Kingdom-specific website produced a significant increase in engagement and a one hundred eighty-seven percent rise in leads.
|
||||
|
||||
A few weeks ago, I was advising a prominent e-commerce company that had poured over 200,000 SAR on a impressive website that was failing miserably. The reason? They had just converted their English site without considering the fundamental UX differences needed for Arabic users.
|
||||
|
||||
If you're building or redesigning a website for the Saudi market, I urge working with specialists who genuinely comprehend the nuances of Arabic user experience rather than just adapting Western layouts.
|
||||
|
||||
As someone who has developed over 30 Arabic websites in the past five years, I can confirm that applying Western UX principles to Arabic interfaces falls short. The special features of Arabic language and Saudi user preferences require a completely different approach.
|
||||
|
||||
Essential components:
|
||||
* Protracted decision periods in Saudi purchase journeys
|
||||
* Group decision aspects in buying choices
|
||||
* Messaging as a major but challenging-to-attribute impact medium
|
||||
* Face-to-face validation as the last purchase trigger
|
Loading…
Reference in New Issue
Block a user