Last month, a retail client consulted me after wasting over 300,000 SAR on unsuccessful digital promotion. After restructuring their approach, we generated a four hundred seventy-three percent growth in advertising efficiency.
For a multinational apparel business, we created a regionally-focused online identity methodology that featured subtle local symbolism. This approach increased their brand affinity by one hundred sixty-seven percent in only half a year.
Working with a medical center, we converted their word-based wellness content into image-rich narratives with visual elements. This approach increased their content consumption by two hundred nineteen percent.
Twelve months ago, my family-owned business was struggling to attract new customers. Our digital storefront was nowhere to be found in Google search results. That's when I chose to try specialized SEO services in Jeddah.
Working with a high-end retailer, we identified that their local language identity was considerably inferior than their English branding. After achieving consistency between the language versions, they experienced a substantial improvement in presence appreciation among Saudi users.
Begin by listing ALL your competitors – not just the major ones. During our analysis, we discovered that our largest threat wasn't the well-known brand we were tracking, but a emerging business with an innovative strategy.
I recommend classifying competitors as:
- Direct competitors (offering equivalent products/services)
- Peripheral competitors (with some similarity)
- New challengers (new entrants with disruptive capabilities)
I invest at least 120 minutes each regularly analyzing our competitors':
- Digital structure and UX
- Content strategy and publishing frequency
- Social media presence
- User feedback and evaluations
- Search strategy and positions
For a software business, we found that their international information was considerably higher quality than their native information. After upgrading their native information excellence, they saw a 129% growth in purchases from Arabic-speaking users.
A medical center experienced a 178% increase in brand recognition after executing a channel-tailored branding strategy that recognized the special elements of each virtual medium in the Saudi ecosystem.
For a software Riyadh's top marketing company, we adapted their global visual identity to further resonate with Saudi aesthetic preferences while maintaining brand consistency. This technique increased their brand appeal by over one hundred twenty percent.
For a banking client, we developed a material collection about household money management that included Islamic financial principles. This material surpassed their earlier standard money guidance by four hundred seventeen percent in response.
With comprehensive research for a meal service customer, we discovered that promotions presented between night time dramatically exceeded those shown during traditional optimal periods, achieving substantially better purchases.
Recently, I watched as three similar businesses invested heavily into expanding their operations on a particular social media platform. Their attempts failed spectacularly as the platform appeared to be a poor fit for our market.
I presently utilize several tools that have significantly upgraded our competitive research:
- SEO tools to monitor rivals' keyword performance
- Brand monitoring tools to track rivals' social activity
- Digital tracking solutions to observe changes to their online presence
- Newsletter subscription to get their campaigns
I use a straightforward tracker to record our competition's pricing changes on a regular basis. This recently helped us to:
- Discover periodic promotion cycles
- Recognize product bundling strategies
- Comprehend their pricing psychology
When I started my online business three years ago, I was sure that our special products would stand out naturally. I dismissed competitive research as superfluous – a choice that practically cost my entire venture.
Two quarters into operations, our revenue were underwhelming. It wasn't until I accidentally a comprehensive analysis about our niche that I realized how oblivious I'd been to the business environment around us.