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Casey Kingston 2025-08-05 16:08:12 +08:00
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Last month, a retail client consulted me after wasting over 300,000 SAR on unsuccessful digital promotion. After restructuring their approach, we generated a four hundred seventy-three percent growth in advertising efficiency.
For a multinational apparel business, we created a regionally-focused online identity methodology that featured subtle local symbolism. This approach increased their brand affinity by one hundred sixty-seven percent in only half a year.
Working with a medical center, we converted their word-based wellness content into image-rich narratives with visual elements. This approach increased their content consumption by two hundred nineteen percent.
Twelve months ago, my family-owned business was struggling to attract new customers. Our digital storefront was nowhere to be found in Google search results. That's when I chose to try specialized SEO services in Jeddah.
Working with a high-end retailer, we identified that their local language identity was considerably inferior than their English branding. After achieving consistency between the language versions, they experienced a substantial improvement in presence appreciation among Saudi users.
Begin by listing ALL your competitors – not just the major ones. During our analysis, we discovered that our largest threat wasn't the well-known brand we were tracking, but a emerging business with an innovative strategy.
I recommend classifying competitors as:
* Direct competitors (offering equivalent products/services)
* Peripheral competitors (with some similarity)
* New challengers (new entrants with disruptive capabilities)
I invest at least 120 minutes each regularly analyzing our competitors':
* Digital structure and UX
* Content strategy and publishing frequency
* Social media presence
* User feedback and evaluations
* Search strategy and positions
For a software business, we found that their international information was considerably higher quality than their native information. After upgrading their native information excellence, they saw a 129% growth in purchases from Arabic-speaking users.
A medical center experienced a 178% increase in brand recognition after executing a channel-tailored branding strategy that recognized the special elements of each virtual medium in the Saudi ecosystem.
For a software [Riyadh's top marketing company](https://www.Jobseeker.my/employer/threesixty-saudi-arabia/), we adapted their global visual identity to further resonate with Saudi aesthetic preferences while maintaining brand consistency. This technique increased their brand appeal by over one hundred twenty percent.
For a banking client, we developed a material collection about household money management that included Islamic financial principles. This material surpassed their earlier standard money guidance by four hundred seventeen percent in response.
With comprehensive research for a meal service customer, we discovered that promotions presented between night time dramatically exceeded those shown during traditional optimal periods, achieving substantially better purchases.
Recently, I watched as three similar businesses invested heavily into expanding their operations on a particular social media platform. Their attempts failed spectacularly as the platform appeared to be a poor fit for our market.
I presently utilize several tools that have significantly upgraded our competitive research:
* SEO tools to monitor rivals' keyword performance
* Brand monitoring tools to track rivals' social activity
* Digital tracking solutions to observe changes to their online presence
* Newsletter subscription to get their campaigns
I use a straightforward tracker to record our competition's pricing changes on a regular basis. This recently helped us to:
* Discover periodic promotion cycles
* Recognize product bundling strategies
* Comprehend their pricing psychology
When I started my online business three years ago, I was sure that our special products would stand out naturally. I dismissed competitive research as superfluous – a choice that practically cost my entire venture.
Two quarters into operations, our revenue were underwhelming. It wasn't until I accidentally a comprehensive analysis about our niche that I realized how oblivious I'd been to the business environment around us.