Through extensive testing for a clothing brand, we found that emails sent between night time significantly surpassed those sent during standard business hours, generating substantially greater readership.
A few months ago, a merchant complained that their electronic messaging campaigns were creating poor returns with readership below 8%. After implementing the techniques I'm about to reveal, their open rates jumped to 37% and conversion improved by 218%.
Essential components:
- Classical vs. colloquial Arabic application
- Local accent variations appropriate for the intended users
- Formal addresses usage representing appropriate deference
- Spiritual expressions employed with sensitivity
- Metaphors that resonate with local culture
Recently, my friend's e-commerce store was struggling in search results even with selling outstanding products. After implementing the strategies I'm about to share, his unpaid visitors improved by 164% in just 60 days.
When I established my online business three years ago, I was certain that our distinctive products would stand out naturally. I dismissed competitive research as superfluous – a mistake that nearly destroyed my entire business.
After implementing handheld-focused optimizations for an electronics retailer, including enhancing performance and mobile-appropriate navigation, their handheld purchase ratio grew by fifty-three percent.
I use a straightforward tracker to monitor our competitors' pricing modifications weekly. This has already allowed us to:
- Discover periodic discount patterns
- Recognize special offer tactics
- Comprehend their cost structure
A few weeks ago, a store owner contacted me after wasting over 250,000 SAR on underperforming paid search initiatives. After restructuring their strategy, we produced a dramatic improvement in advertising efficiency.
Initiate by listing ALL your competitors – not just the well-known ones. Throughout our investigation, we identified that our largest competitor wasn't the famous business we were watching, but a emerging company with an innovative approach.
Key approaches included:
- Consulting Saudi regional experts to discover genuine lookup habits
- Examining Saudi competition for keyword insights
- Creating a bilingual keyword matrix to attract all potential searchers
- Implementing local language variations rather than classical terminology
I presently employ several applications that have substantially improved our competitive research:
- SEO tools to monitor other companies' SEO strategies
- Mention tracking platforms to follow competitors' social activity
- Digital tracking tools to monitor modifications to their websites
- Newsletter subscription to receive their marketing communications
A digital brand revolutionized their business results by applying a repositioning methodology that combined advancement with convention. This strategy enhanced their brand appeal by over one hundred forty percent.
Not long ago, I observed as three competitors spent significantly into expanding their operations on a particular social media platform. Their initiatives flopped as the channel appeared to be a mismatch for our industry.
Effective approaches included:
- Highlighting family values rather than personal benefits
- Adding appropriate faith elements where appropriate
- Adjusting offer terminology to match Saudi cultural norms
- Producing different ad variations for diverse locations within the Kingdom
Essential graphic components to assess:
- Proper representation of persons respecting social expectations
- Color choices with understanding of traditional meaning
- Architecture and Careers.Express environments that connect with Saudi culture
- Attention to details that exhibit cultural understanding
- Cultural motifs integrated elegantly
Essential assistance elements to consider for positioning:
- Connection foundation of assistance
- Anticipation of promptness
- Face-to-face contact tendency
- Comprehensive problem resolution expectation
- Position acknowledgment during service delivery
Key innovation dimensions to assess for positioning:
- Functional advantages emphasis over newness
- Group endorsement of advanced usage
- Conventional method enhancement rather than elimination
- Simplicity of incorporation into current habits
- Household advantages presentation
I dedicate at least a substantial amount of time each week analyzing our competitors':
- Online architecture and user experience
- Blog posts and content calendar
- Social media engagement
- User feedback and ratings
- Keyword approach and positions
Key timing insights:
- After worship moments offering engagement opportunities
- Night time usage spikes significantly higher than worldwide averages
- Weekend habits distinctly different from weekday connection
- Seasonal variations during cultural events demanding customized strategies
- Educational timetable influences on particular audiences