Add Powerful User Classification for the Saudi Consumer Base
parent
dbd060ee2b
commit
ecf955cfb4
58
Powerful-User-Classification-for-the-Saudi-Consumer-Base.md
Normal file
58
Powerful-User-Classification-for-the-Saudi-Consumer-Base.md
Normal file
@ -0,0 +1,58 @@
|
||||
Recently, a company director expressed frustration that his social media marketing was burning through considerable sums of riyals with little results. After reviewing his strategy, I found multiple serious mistakes that are remarkably frequent among Saudi businesses.
|
||||
|
||||
For a high-end retailer, we developed a traditional classification methodology that uncovered five distinct traditional categories within their consumer base. This approach enhanced their promotion results by over one hundred seventy percent.
|
||||
|
||||
After extended periods of implementing generic population divisions, their new Saudi-specific division methodology generated a 241% growth in advertising performance and a one hundred sixty-three percent drop in customer acquisition costs.
|
||||
|
||||
The most profitable Saudi brands recognize that users don't think in terms of mediums. My investment client experienced a 76% increase in qualified leads after we unified their previously disconnected platforms.
|
||||
|
||||
During my recent project for a investment company in Riyadh, we found that users were repeatedly tapping the wrong navigation items. Our eye-tracking demonstrated that their attention naturally moved from right to left, but the main navigation elements were located with a left-to-right hierarchy.
|
||||
|
||||
* Designed a figure visualization approach that managed both Arabic and English numerals
|
||||
* Restructured graphs to read from right to left
|
||||
* Applied visual indicators that aligned with Saudi cultural connections
|
||||
|
||||
Essential classifications contained:
|
||||
* Individual vs. collective selection methods
|
||||
* Knowledge accumulation degrees
|
||||
* Value consciousness distinctions
|
||||
* Brand loyalty propensities
|
||||
* New concept acceptance speeds
|
||||
|
||||
Valuable approaches featured:
|
||||
* Metropolitan-centered classifications beyond standard zones
|
||||
* District-based concentration
|
||||
* Urban vs. rural variations
|
||||
* International resident areas
|
||||
* Tourist locations vs. local communities
|
||||
|
||||
* Moved product visuals to the left area, with product details and buy buttons on the right
|
||||
* Changed the product gallery to move from right to left
|
||||
* Incorporated a custom Arabic typeface that kept legibility at various dimensions
|
||||
|
||||
* Position the most critical content [SEO companies Comparison in Riyadh](https://axc.duckdns.org:8091/remonarothstei/3sixty-5079/wiki/YouTube-Framework-for-Saudi-Brand-Creators) the top-right section of the viewport
|
||||
* Structure content blocks to flow from right to left and top to bottom
|
||||
* Apply more prominent visual weight on the right side of balanced designs
|
||||
* Ensure that directional icons (such as arrows) orient in the correct direction for RTL layouts
|
||||
|
||||
* Realigning action buttons to the right side of forms and interfaces
|
||||
* Reconsidering content prioritization to move from right to left
|
||||
* Redesigning user controls to align with the right-to-left reading pattern
|
||||
|
||||
* Explicitly specify which language should be used in each form element
|
||||
* Automatically switch keyboard layout based on field expectations
|
||||
* Locate form text to the right of their connected inputs
|
||||
* Ensure that system feedback appear in the same language as the required input
|
||||
|
||||
As someone who has created over 30 Arabic websites in the recent years, I can tell you that applying Western UX standards to Arabic interfaces simply doesn't work. The special features of Arabic script and Saudi user behaviors require a completely different approach.
|
||||
|
||||
Last month, I was consulting with a prominent e-commerce platform that had poured over 200,000 SAR on a impressive website that was converting poorly. The issue? They had just converted their English site without addressing the basic experience variations needed for Arabic users.
|
||||
|
||||
* Choose fonts purposely developed for Arabic screen reading (like Dubai) rather than conventional print fonts
|
||||
* Increase line leading by 150-175% for enhanced readability
|
||||
* Implement right-aligned text (never middle-aligned for main content)
|
||||
* Prevent narrow Arabic typefaces that compromise the unique letter shapes
|
||||
|
||||
* Redesigned the application process to follow right-to-left thinking processes
|
||||
* Built a Arabic-English input mechanism with smart language switching
|
||||
* Improved smartphone usability for thumb-based Arabic typing
|
Loading…
Reference in New Issue
Block a user